Delegate, Focus, and GROW Your Business

Let’s Put These Security Myths to Rest

login password on lcd screen macro

login password on lcd screen macro

Every summer, thousands of hackers get together for the Def Con conference in Las Vegas. The term “hacker” makes the participants seem like bored adolescents with some computer skills. In reality, Def Con attendees are highly trained mathematicians, cryptographers and computer scientists. They share ideas and, above all else, remind business owners that the things they believe about their security are simply not true.

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The Biggest Mistake Business Professionals Make When Outsourcing Their Social Media

Outsourcing important business growth tasks like social media management and scheduling makes smart business sense for the already time-starved entrepreneur. Social media is critically important to the growth and visibility of any business while also being an effective way of driving traffic back to a website. As easy as it is to hand this project off to a qualified Virtual Assistant (VA), business professionals often makes the assumption that their new hire will “know what to do” when it comes to proper social networking on behalf of their business.

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The Client Advocate Team – More Than Just Customer Support

More Than Just Customer Support, Brainstorm

When you see the term Customer Support (or as we like to say Client Advocate) what comes to mind?  Typically, what you think of is that this department is there to be your voice, ensure you are satisfied, and assist you with resolving questions or issues.  But the Client Advocate Team at Contemporary VA is more than just customer support.  A key CVA Core value is “Our clients’ success is our success” and members of our Client Advocate team enjoy conducting brainstorming calls with clients to help them reach their business goals and be successful.

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April 20th, 2016 by Client Advocate Team | No Comments »

How to Make the Most of Your Virtual Assistant’s Time

When you hire a virtual assistant, you are hiring them as an independent contractor, but also you are hiring a secret weapon of effective business-building.

Independent contractors are individuals who work for you, but are not considered an employee. This means business owners do not have to deal with payroll, taxes, pensions or benefits such as medical insurance.  Another added benefit to hiring VAs is that they can be hired for short term project and typically work at an hourly rate. This is more cost effective than hiring a full time employee and outsourcing business tasks like payroll, blogging, graphic design and more and a bold and savvy more for many entrepreneurs.

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5 Clever (and time-saving) Online Tools That Employers and Virtual Assistants Should Know About

But even with a trusted virtual assistant doing the non-critical tasks, short cuts and time savers that a service provider can implement on a business’ behalf is still a must. Savvy entrepreneurs know that utilizing “helper tools” is also the key to keeping costs down and their virtual assistant workers as efficient as possible.  Here are five Clever (and time-saving) Online Tools That Employers and Virtual Assistants Should Know About:

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How to Produce Measurable Results with Facebook Ads


Facebook ads can seem daunting and tricky to figure out and use. As a Virtual Assistant at CVA, I have often assisted with helping clients clean up their current ad structures in order to be able to produce measurable results.

A client of mine was having a hard time making heads or tails of Facebook ads, and really needed the guidance of someone with experience to help push her through the muddle, start seeing results and comparing outcomes. The step we took was discuss campaigns and what they represent. During our extensive call session, I discovered she was creating a new campaign for an ad she wanted to do instead of using the campaign as the overall objective for any particular launch. This client wanted to offer a free webinar, which required an opt-in and she really wanted to know how her ads were converting during the launch of the webinar. With this knowledge, we created a campaign to track website conversions with conversation tracking pixels to put on the webinar sign-up thank you page.

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