Delegate, Focus, and GROW Your Business

Are Blogs Bogging You Down?

You had a plan – a vision of what you would accomplish with your blog. You would provide insightful, interesting posts for your audience that would keep them engaged and yearning for more. You started strong, posting at least one blog a week and responding to every comment with wit and informative tidbits. Then one fire after another needed to be put out in your business and suddenly it has been weeks since you posted a blog.

Blogging is an effective way to gain new followers for your business and gain recognition as an expert in your field. It also takes quite a bit of time and energy that may be better spent focusing on growing your business. If your blog is bogging you down, it may be time to enlist the help of a Virtual Assistant to get your blog marketing back on track.

Blog Management

There is more to managing a blog than just writing content. You need to have a consistent schedule, know when to post your blogs to get the most exposure, oversee comments and have the right images to accompany each post. A Virtual Assistant can help you manage your blog and keep the time you spend on it to a minimum. Here are a few things your VA can help you with:

  • Create a blog calendar. Your VA can help you schedule out your blogs for future posts in a blog calendar, keeping everything on track. This includes determining the best times to post and the order of your topics.
  • Write content. You may prefer to write your blogs yourself, but keep in mind that you can outsource some of your blogs. Giving a detailed description can be enough to get your VA off on the right foot to write a few of the blogs for you.
  • Find images. Finding the right images to go with your blog can be more time consuming than the actual writing. Let your VA find a few options and you can just quickly choose the one you like best.
  • Manage comments. Responding to questions and comments is vital for a blog’s success. Yet you do not have to do all of this yourself. Your VA can monitor your blog comments, even respond to non-specific comments. They can also alert you when there is a comment that needs your expertise.

There is no reason why you can’t have a successful blog and have time to focus on growing your business. A Virtual Assistant can be the tool you need to keep your blog on track to meet your initial goals while you continue to reach new heights with your company.

photo credit: Infomastern

Posted on June 27th, 2016 by Rachel Braam, Office Manager

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