Delegate, Focus, and GROW Your Business

Setting Up Coach’s Content Marketing for Success

Coaches are professionals. They are trained and employ certain skill-sets when working with their clients. It just makes sense that when a professional coach starts looking for assistance with their business tasks that they would want someone who was trained and skilled in the particular tasks they are hired to do.

My client is a Relationship & Divorce Coach. She is very good at what she does, but she needed help with some of her business organization and content marketing tasks. These are things in my skill-set as a Virtual Assistant. I enjoy the challenge of setting up structures and processes that help keep my clients organized and functioning smoothly through all levels of their business.

We started with a proper setup of her CRM program. This gave my client a single source of information for all of her clients. One place where she could find their contact information, notes from each meeting with the client, future connection points scheduled on the calendar and several other details that my client wanted to track for her clients.

Once that basic organizational structure was completed, we began brainstorming about the marketing side of her business and what directions she wanted to pursue through her website and social media.

One of the great things about working with this particular client was her openness to new ideas and her willingness to hear me out, even if she chose a different route in the end. Perhaps it has to do with the fact that she is a relationship coach or perhaps she just recognizes that I share the enthusiasm my clients have for their businesses. Either way, in spite of this client having never worked directly with a virtual assistant before, our interactions have been truly enjoyable.

My client shared with me her vision for her coaching career. Being able to connect with her big picture thinking really helped me as I worked on setting up automated posting and tracking for her social media posts and helped her bring her blogs up to date.

A Virtual Assistant’s relationship with a client sometimes becomes almost as close as a friend or business partner’s. It is one of the things I enjoy most about my chosen career.

photo credit: ijclark

Posted on June 1st, 2016 by Rachel Braam, Office Manager

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