Delegate, Focus, and GROW Your Business

Maximizing the Impact of Your Website

What does your website say about your company to your customers? If you are not sure, it may be time to take a fresh look at what your customers are seeing when they visit your site. Most companies spend a good amount of their digital marketing budget on directing customers to visit their website through SEO efforts and PPC advertising, yet often the website is a poor example of the quality they want to express. To maximize the impact that your website has on visitors, here are a few questions to address.

Does your home page represent your current image or brand?

Your home page needs to be kept current and in line with your present imaging and branding. If your website was designed a few years ago, your image may have changed. It may be time to update the colors, content and images to reflect your present marketing goals.

Is it easy to navigate with intuitive tools to help they find what they need?

This is one area that needs to be on-point to get the results you want from customers visiting your website. Can they find what brought them to your site in the first place? Having easy-to-find links and tabs that work correctly are imperative to get results. A missed link and you will probably lose them.

Is all the information on your website current?

Information about your business changes all the time, from the hours you keep to the products and services you offer. Are you sure everything is current on your website? This is an ongoing process that should be monitored on a weekly or at the very least, monthly, basis.

Are you getting the lead-to-sale or visit-to-lead ratio you want from your website?

Whether you sell products online or use your website to create leads, you should be tracking the results. Do you have a high volume of click-throughs that are not turning into leads or sales? This is a direct indication that your website is not getting you the results you need.

If you answered “no” to any of these questions, it may be time for a redesign of your website. At Contemporary Virtual Assistance, our Development and Design team can help you update your website to maximize the impact it has on growing your business. Contact us today to learn more about our website design, programming and improved conversion services.

photo credit: tomi.dinevski

Posted on July 19th, 2016 by Rachel Braam, Office Manager

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