Delegate, Focus, and GROW Your Business

Providing Excellence from Behind the Scenes


A Virtual Assistant’s (VA) daily role of providing excellence requires that you get a good look behind the scenes at what your coaching client does to attract their clients to them. Although they may have had training in their profession, it is generally the unique personality of the coach that makes their clients choose them to work with. This was very evident when I first started working with this particular client.

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4 Important Differences Between Copywriters and Content Writers

In today’s digital world, most business owners find they need the skills of a writer for their online marketing. While they may be excellent at what they do in their own industry, not everyone has the skills needed to write excellent content or promotional materials. But when it comes time to hire a writer, it is important to understand the differences between the two main types that businesses use: copywriters and content writers. Here are four important differences to help you determine which has the skills you need.

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How to Keep Your Business Files Organized

Young business man talking on the phone and writing down at his working place

Young business man talking on the phone and writing down at his working place

One of the most basic parts of running a business is bookkeeping. Unfortunately, it can also be one of the most dreaded chores for business owners. When TD Bank asked 500 U.S. small business owners to name their least favorite part of running their business, 46 percent said bookkeeping, a number that rose to 58 percent among entrepreneurs working more than 60 hours a week. One reason business owners find bookkeeping so unpleasant is the amount of time and tedium involved. Fortunately, you can make your bookkeeping tasks easier by using a good file management system to organize your records. Here are four steps for developing an effective filing system that can make running your business easier.

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Support That Goes Above & Beyond


Many times, as a Virtual Assistant (VA), you are providing support to a solopreneur, especially when it is a coaching business. In this instance, I am the Dedicated VA for a parent coaching business that is run by two business partners. Both of the business partners are enthusiastic and full of ideas about how to continue growing their business and product offerings. I seldom have enough downtime to come up with new projects for them on my own. They always have more than enough to keep me busy.

My latest big project for this client involved assisting them in the creation of a new video product. I put my video editing and graphic design skills to work to turn over an hour of multi-camera video into a finished product they could be proud of on launch day. I edited out some areas, added title slides and created transitions, until it flowed smoothly and looked professional.

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Understanding the Digital Sales Funnel

Maximizing the components of your sales funnel is crucial for any business. However, the digital world is much different in creating selling opportunities than the simple model that has been used for traditional business sales. To attract online shoppers to your products or services, it can take many more intricate points of contact to create an effective sales approach. Understanding the different components of the digital sales funnel can help you maximize your online selling opportunities.

It has been said that the traditional sales funnel is dead. The simple steps of creating awareness, prospects, leads and sales is no longer so simple. The digital age has created more of a maze than a funnel, with buyers doing more research on their own, looking at reviews, ratings and other factors before they buy. Here are some of the steps you need to conquer for an effective digital sales funnel.

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Become a Delegation Master


How can you become a delegation master?  Delegation is one of the hardest parts of working with a Virtual Assistant.  It is also one of the most important skills that you should possess as you begin your working relationship.  Contemporary VA’s free e-course ’21 Days to Delegation’ provides you with daily emails to help you succeed.  Below are some of the key points from the first five days!

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August 17th, 2016 by Client Advocate Team | No Comments »
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