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Understanding the Digital Sales Funnel

Maximizing the components of your sales funnel is crucial for any business. However, the digital world is much different in creating selling opportunities than the simple model that has been used for traditional business sales. To attract online shoppers to your products or services, it can take many more intricate points of contact to create an effective sales approach. Understanding the different components of the digital sales funnel can help you maximize your online selling opportunities.

It has been said that the traditional sales funnel is dead. The simple steps of creating awareness, prospects, leads and sales is no longer so simple. The digital age has created more of a maze than a funnel, with buyers doing more research on their own, looking at reviews, ratings and other factors before they buy. Here are some of the steps you need to conquer for an effective digital sales funnel.

Awareness and Branding

The first step is still the same, but can be achieved in different ways. First and foremost, you must make your product known to the consumers. In the digital world, banner ads on search engines, relevant websites and social media platforms can build awareness for your product.

Creating Interest

Once consumers are aware your product or brand, you must then create interest. Social media is excellent for this phase, especially when you are able to create interesting videos that are shared by followers. You can also target individuals based on the profiles and search patterns for paid social media ads. Even traditional advertising such as radio and TV ads can come into play, as well as in-app ads for mobile devices.

Bringing Home the Sale

The buying phase is the most complicated part of the digital sales funnel. Once a consumer has decided they are going to buy a certain type of product, you must stand out from all your competitors online. Most likely they are looking at product/consumer reviews, comparing pricing and researching different brands. PPC ads can help bring them to your site, while ads on direct buy sites like Amazon or Ebay can spark their interest. However, just because they come to your site, doesn’t mean they will buy. Remarketing to those who have visited one of your sales pages is another aspect of the digital sales funnel that can bring home the sale.

Digital marketing is consistently evolving as consumers become more savvy, which is why as a business owner, you need to stay at the top of your game. Let us help you manage your digital marketing strategy. At Contemporary VA, we offer social media marketing management and JumpStart packages, website design, content marketing and many other services to help you make the most out of every layer of the digital sales funnel. Contact us today to learn more.

photo credit: Sunny_mjx


Posted on August 23rd, 2016 by Rachel Braam, Office Manager

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