Delegate, Focus, and GROW Your Business

The Advantages of a Business Account on Facebook

Whether you want to pay for exposure on Facebook or not, the platform still presents huge advantages for businesses. In fact, besides Google, Facebook is the second largest source of potential customer sourcing on the internet. In many aspects, Facebook is actually better than Google because it allows you to directly interact with both current and potential customers. Any suggestion that Facebook is dead as a means of promoting businesses are both ill-informed and premature.

Brand Recognition

Using Facebook, you can establish your brand and have unlimited space to promote your products or services. Of course, unless you pay to play it is up to you to promote your business page and get it out there. However, you can simply hire a professional to do all the work for you and sit back while your assistant generates new leads or encourages customers to do business with you. A virtual assistant is ideal, as you can dictate how many hours are spent on promoting your business page each day or limit page activity to coincide with promotions or seasonal hikes in business.

Viral Marketing

Many businesses have reached success through viral marketing on Facebook. Customers love competitions and rewards. Promoting new products or services through incentives is a sure way to draw attention to your business. You can use Facebook shares, likes and comments as part of your promotions, which means you have the makings of a viral campaign that can reach millions of potential customers. Even if a fraction of those customers buy your product or service, you will see a return on your investment. What’s more, if your viral marketing campaign is professional, you will generate interest in your business.

Competitive Edge

Regardless of how outstanding you think your business is, there are likely other similar businesses in close proximity to you. In this digital age it is important to establish a strong online presence. You don’t even have to maintain your business page, as you can hire a virtual assistant to do all the work for you. Facebook users are more likely to use the Facebook search function to locate relevant businesses, rather than opening another tab to use a search engine. Having a Facebook business page will greatly increase your chances of beating the competition.

Until such time as Facebook begins charging businesses for creating pages, it makes absolutely no sense to not have a page for your business. Facebook is a free and effective way to help businesses reach the next level, so long as you use the platform in the most beneficial way possible.

photo credit: FindYourSearch

Posted on October 10th, 2016 by Rachel Braam, Office Manager

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