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Has Blogging Run Its Course?

When it comes to SEO and generating web traffic, nothing ever stays status-quo. Many digital marketing strategies that were standard business practices just a few years ago are now considered ineffective and outdated. Keyword stuffing and other tactics have gone to the wayside, so you may be wondering if blogging has also run its course. Let’s take a closer look at this component of your digital marketing to help you determine whether it is worth your time, energy and money.

The Purpose of Blogging

First, you must look at the reason you were told you should have a blog on your website. Most likely, you were told it was to improve SEO, like many other factors that have come and gone over the years. But why does blogging help SEO? The main benefit is fresh content. Adding new content to your website is a good thing, and that has not changed. However, if you are still using outdated methods within your blogs, you may need to change the way you blog.

Blogs should educate, inform and even entertain your customers. They should be attracting new customers to visit your website while the blogs let Google and other search engines see that new content is being added. While keyword stuffing is no longer advocated, using the right keywords in the title and subtitles can still have a benefit. But the main objective should be relevant, interesting original content that is enjoyable to read.

Using Your Blog Efficiently

Has blogging run its course? Not if it is done with purpose and intent. It is an excellent way to offer new information while generating fresh content for your website. However, it should not be used as purely a sales platform. Give your customers information they can use, such as new data or reports that are relevant to your industry. Offer tips to save them time or money. Sure, you can still link the information into your business and make the most out of the opportunity to gain new revenue. But keep your content useful and informative instead of a sales pitch from beginning to end.

While blogging is still a useful tool for your digital marketing, it can be time consuming. Writing, scheduling and managing your blogs all takes time away from other important projects you need to focus on. Let one of our talented Virtual Assistants help you manage your blog and ensure that it continues to benefit your business.

photo credit: christophe.benoit74

Posted on October 4th, 2016 by Rachel Braam, Office Manager

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