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Five Reasons to Your Website Optimize

You’ve done it!  You’re finally ready to launch your website and get it up and running. You’ve gotten all the materials together and you can already see it.  It looks great…but who will see it besides you?

That’s where website optimization comes in.  In a nutshell, SEO (Search Engine Optimization) links your site with searchable keywords and tags, helping potential customers find your site faster.

Think of how many people could be reached and what that could mean for your bottom line.

Here Are Five Reasons You Should Have Your Website Optimized.

  1. Sales Generator

Having your website optimized can bring you more customers.  How many times have you typed some words into a search engine to find what you were looking for?  Countless, right?  You want your business displayed in the top results so that potential customers who are looking for you find you quickly.

  1. Competitive Edge

SEO can give you an advantage over the competition. With selective choice of keywords, especially long-tail keywords, your site could rank higher in the search results for keywords your competition isn’t even using.

  1. Build An Online Brand

SEO gives you the ability to really get your name out there.  You can choose keywords and tags that represent your business, but the best part is being able to build a good reputation through a good user experience. Someone clicks and comes back to sites that are easy to find and accessible.

  1. Targeted Marketing

With an optimized website, you can target certain geographical areas for specials, like offering the region that celebrates a sport team’s victory a discount on your goods or services.  You reach a targeted audience who is more likely to buy based on their location.  You can also target specific groups of people with your keywords. Parents versus single adults or students versus teachers

  1. Reduce Costs

With the benefits that an optimized website gives you, you will be able to get more out of your advertising budget.  Website optimization isn’t meant to work alone, but it supports and improves your other online advertising channels.

Optimization does take some expertise to make it effective. Rather than take the time to become an SEO expert, why not hire someone who already has that knowledge?  Virtual Assistants (VAs) can optimize your new site or an existing website for you.  If you’d like to learn more about how a VA can help improve your SEO, click HERE for more information.

photo credit: manoftaste.de

Posted on December 30th, 2016 by Rachel Braam, Office Manager

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