Delegate, Focus, and GROW Your Business

Steps to Starting a Website Blog

If you’re reading this, then you’ve probably already thought about what might go into it. Whether you need to boost your traffic, generate a buzz about new products or service, or just increase your online presence, there are a few key steps that go into creating a SUCCESSFUL website blog.  Let’s start.

  1. WHAT WILL YOU BLOG ABOUT?

It might seem like an easy question, but this first step is critical. One of the main reasons businesses owners get behind on blogging is because they haven’t created a content plan. What are the topics that will attract the reader you’re looking for and that will establish you as an authority in your industry.

  1. WHICH PLATFORM WILL YOU USE?

There are a lot of options out there, and some of them are even FREE!! However, be cautious, as with some of the free sites you are not able to choose your domain name and have restrictions on storage limits (including pictures and video). Your website platform may even have blog capabilities built in.

  1. DESIGN AWAY

It’s time to design the blog. How much of each blog will show on the blog page? The full article or a small portion with a Read More link? Will there be feature images or images imbedded in the post? What about comments? Do you want to approve comments before they show on the blog or have them automatically approved? It can take up a lot of time, but if this is a piece of the puzzle you need to move forward, then it’s necessary! Getting started on something new can be intimidating, but you can do it if you’re willing to put in the time.

  1. ADD THE BLOG TO YOUR WEBSITE

Generally, a business will include their blog as page or link on their main website. Again, there are decisions to be made about this. Do you want the blog to be listed in your main navigation or do you just want to include a link to the blog in your footer? You will find businesses doing it both ways. It really depends on how prominent and easy to find you want your blog to be.

If you decide to move forward, but don’t have the time, energy or staff to dedicate to this project, hire a Virtual Assistant.  They are a great resource for these types of projects without having to invest in a new employee…and they’re already trained!!

Find out more about Virtual Assistants HERE.

photo credit: Xiaobin Liu

Posted on February 15th, 2017 by Rachel Braam, Office Manager

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