Delegate, Focus, and GROW Your Business

How to Use Snapchat to Grow Your Business

Snapchat is a widely used app that allows you to send and post photos and videos to your friends for a few seconds. 41 percent of all 18 to 34 year-olds use this app, with a total of 150 million people watching 10 billion videos daily! There’s no doubt that your company will have an extended reach to millennials when using Snapchat. Examine some ways here to improve your use of this app, in order for your company to reach its highest potential.

Snap Ads

One of the best ways to get the attention of your clientele is through a Snap Ad. A Snap Ad is a 10-second advertisement that plays between stories on Snapchat that allows people to get more information about your product by simply swiping the screen upward. Snapchat says that the average swipe-up rate is 5 times higher than the average click rate on normal websites like Facebook. If you are using the app for business, you must take advantage of the Snap Ad feature.

Snapchat Geo-filters

What is a geo-filter? It is essentially a border that fits around user pictures on Snapchat. The app offers these borders as a means of advertising. The cost to purchase a geofilter can range between five dollars and hundreds of thousands of dollars, depending on how far you want your advertisement to reach. This is a fun, creative way to advertise. It can be a great marketing investment, as geo-filters are widely used by everyone on the app.

Snapchat Sponsored Lens

Another fun way to advertise using Snapchat is the Sponsored Lens. This is an interactive filter that goes over people’s photos and videos. Now there is the opportunity to toss your company’s name on there. This is a great way to promote your business, as users like to check out the new lenses when they start a new day on the app.

Snapchat is a great place to get your name in front of a large number of viewers. It is used by people young and old, but largely focused on the younger generation. It provides your business an opportunity to use effective, interactive ads, and people literally send your ads to each other for fun. If you’re targeting millennials, this app can be a great marketing resource.

It can be hard to keep up with all the new Snapchat features; they are coming out with new ones all the time. Hiring a virtual assistant can greatly aid your future Snapchat endeavors as they can make ads and manage your overall online profile. Take your business to the next level. Happy Snapping!

photo credit: theglobalpanorama

Posted on March 2nd, 2017 by Rachel Braam, Office Manager

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