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How Often Do You Need to Update Your Website?

Let’s face it: we live in a digital age. Before you buy or even think about buying anything, you go online first to research it. As a business owner it’s absolutely crucial to make sure that you have a working, reliable website that your customers and clients can go to for good information about you do and how much it will cost. But how often should you update your website?

We all know that life and business can get hectic, and in the midst of filling orders or making sure that your clients have everything they need, your website may get left in the dust on your to-do list. Here’s when to know that it might be time for a bit of sprucing up your website.

How Long Has it Been Since You Updated?

Take a look at your website and think about the last time that you updated it. If you can’t remember (and be honest with yourself if it looks a little dated), then it might be time to do some major updating. A good rule of thumb is that you should try to do a fairly large overhaul of your website every two to three years to keep from looking too outdated.

But unless you have a dedicated web team at your disposal, this will be time out of your day to do it.

You could either decide to bite the bullet and take a weekend or a day out of your week to sit down and do it, or you could hire professional assistance to get it done. You want to ensure that when your customers are visiting your page that they don’t think that you look unprofessional when they get there.

Is it Easy to Navigate?

When you take a closer look at your website, make sure that everything is easy to read and that it’s easy to find the most important information that your customer or future customer needs to know. If you find that it’s difficult to do either one of these things, then it might be time for a bit of maintenance.

How Much Copy is On the Website?

If you look at your website and you have to scroll multiple times through the web copy, then that might also be a clear sign that you’re ready for a website update. The truth is that when you’re researching something online, it’s pretty rare that a client or customer is going to want to wade through tons of paragraphs to understand what it is you’re doing or what you’re selling. When it comes to your pages, the shorter the paragraphs the better.

When you’re looking for someone to help you with a website update, contact our professionals at Contemporary Virtual Assistance! Our virtual assistants know the ins and outs of website design and can help you get great customer traffic and write targeted content. For more information, give us a toll-free call at 877-554-0333.

photo credit: Got Credit

Posted on June 14th, 2017 by Rachel Braam, Office Manager

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