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Tips for Writing a Company Newsletter

Whether you are sending a company newsletter out internally or you’re e-mailing it out to a list of customers and clients, you want to make sure that it looks professional and is informative. When a newsletter is part of your monthly, quarterly, or yearly responsibilities, you want to ensure that you’re delivering a quality product each time (and that it doesn’t just get thrown into the electronic trash can immediately). Here are some tips on how to write a great company newsletter.

Start With Good Quality Newsletter Content

So what’s the best way to have a great company newsletter? The answer is making sure that you have great content to put in there. When you run a business there are undoubtedly dozens of things that are going on in each workday that you could share about, but try to focus on the highlights. What are some things to reflect on and what are some things you are looking forward to?

Make sure that you present things in an objective and non-salesy way, especially if you’re delivering this to customers or clients. You don’t want to make it seem like it’s too gimmicky or else it’s going to make them feel like they’re just being sold to.

Have the Best Content on the Front Page

Just like any other newspaper or magazine, you want to make sure you capture the reader’s attention on the front cover or the front page. Have the front page of the newsletter be captivating for your reader. Add great graphics and bold, catchy headings to get their attention. Make sure that the most interesting news is right there front and center.

Make Sure You Have a Good Editor

Of course mistakes happen—we’re all only human, right? But when you see a typo or a grammatical error repeatedly in a newsletter, it makes it look less professional and like you waited until the last minute to work on the copy. Consider hiring a professional editor to look at your newsletter, or using an assistant to look everything over and ensure that it’s grammatically correct and that there are no spelling errors. This is especially important if you are writing the entire newsletter yourself because it’s much more difficult to catch the errors in your own writing.

Do you have ideas for a newsletter and don’t have time in your busy schedule to write it? Do you need someone to look over your company newsletter? Consider hiring a virtual assistant from Contemporary Virtual Assistance to help you with your company newsletter and other writing projects that you may have. Call us toll-free at 877-554-0333 for more information and for a quote!

photo credit: chellyc

Posted on June 27th, 2017 by Rachel Braam, Office Manager

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