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What Are the Components of an Effective Blog Post?

Writing and keeping up with a blog for your business can be a great way to communicate with your customers and improve your search engine visibility. But blog posts are so much more than just writing a few things down and posting them: they need a little bit of strategy in order to be effective. Here are some of the components of a blog post that will be beneficial for your business and hopefully draw in more clients.

Have a Catchy Title for your Post

You know when you’re waiting in the supermarket checkout line and you glance at the magazines for a minute and pick one up to purchase it because of a catchy headline on the front cover? That’s exactly the same concept you need to emulate in your blog posts. You’ll likely get more visitors and readers to your post if you make the headline catchy and interesting. Using SEO (Search Engine Optimization) keywords in the title will also likely increase your page views. For example, if you are writing a blog post about the best vacation spots in Texas, your title would be something like, “The 7 Best Vacation Spots in Texas” instead of “Places in Texas You Have to Travel To” because it’ll rank higher in searches.

Don’t Be Too Sales-y

If there’s one thing we can all agree on, it’s that we don’t like to be overly sold to. When someone reads a blog post, they want to hear about something new, cool, and interesting. They don’t want to read about how your company is the best (even if it is!) because they’ll just feel like they’re being sold to, and they will probably click away quickly. Be genuine in your posts and offer something to read that you would want to read. Of course you can put a sales pitch or call to action in the post, but do that at the end so your blog reader doesn’t feel bombarded by offers or sales pressure.

Use Good Grammar and Spelling

Lastly, an effective blog post is one that is readable and that has good writing. Not everyone has to be J.K. Rowling when they write, but the post should at the very least have good grammar and spelling so that your readers understand what it is that you’re trying to tell them.

Need some editing help with your blog, or do you need someone to write your posts for you? Check out the copywriting and editing services of the professionals at Contemporary Virtual Assistance! From blog posts to web copy to copyediting, your virtual assistant can help you define the voice of your business and communicate effectively with your customers. Call 877-554-0333 toll-free for more information!

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Posted on July 18th, 2017 by Rachel Braam, Office Manager

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