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What Makes Effective Social Media Content

With so many social media platforms and so many different customers on each one, it’s hard to know where to post, when to post, and most importantly what to post. When it comes to your social media content, how do you know what the best strategies are? Here are some tips on getting started or improving on your social media strategy.

Knowing Your Demographic

First of all, the easiest way to get started or improve on your company’s social media content is to know who you’re talking to and where your customers are. For example, if you’re a realtor, your demographic is going to be mostly people from their late 20s on up. You won’t be advertising your services to kids, so there’s no need to make your content sound super youthful or have too many hashtags or emojis.

On the other hand, if you’re a store who is selling skateboards, bicycles, and other sports equipment, it wouldn’t hurt you to do a bit of investigating on what younger, active people look for in social media posts. What kind of hashtags do they follow and what kind of pictures do they most respond to?

The same principles of regular marketing and advertising apply to social media. Knowing who you’re talking to and where your audience is getting information is the key to having an effective social media strategy. It’s less likely that the realtor is going to need to implement Snapchat—a social media platform dominated by younger crowds—in their social media accounts. However, the sporting goods store would probably do well to have a Snapchat account taking videos of people using the equipment from the store. Again, it’s about knowing who you’re talking to and understanding what they want to see.

Getting User-Generated Content

Another effective use of social media is encouraging your audience to share things on your page or your account. For example, you could encourage your customers to share pictures of them eating at your restaurant by using a particular hashtag or posting them on your Facebook page. Announce to them that your favorite picture will win a gift certificate for a free meal.

Getting your customers involved with your social media accounts is the whole point of it being social. You don’t want to just talk at them—you want them to be part of the conversation. Plus, other customers are going to place more value on user generated content because it’s going to seem more genuine.

Having Fun with Social Media

The main thing to remember about social media is that the content should sound fun and positive overall. People will “like” or follow a business because they enjoy looking or reading their content. If you treat it like a chore, it’ll come off that way in the writing or the presentation.

Need to brainstorm more ideas about social media content? If you need some assistance with your online presence, our professionals at Contemporary Virtual Assistance would be happy to help you with your online presence. Call us toll-free for a quote on services today at 877-554-0333!

photo credit: mikemacmarketing

Posted on July 27th, 2017 by Rachel Braam, Office Manager

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