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Why Social Media Matters for Your Business

Social media is ubiquitous in modern day life. Everyone is always tweeting, snapping, and ‘gramming their every meal, thought, and adventure. Although you may be tempted to skip making a social media presence for your business, this would be a big mistake. Here are just a few reasons why social media matters for your business.

Social Media is (Nearly) Free

Fifteen years ago, we could have never imagined that a business could get basically free advertising. The game, however, has completely changed in such a short amount of time. Social media might be a lot to keep up with, but if you don’t have a social media presence you are essentially rejecting free advertisement for your business.

Of course, you can get fancy and pay for promoted posts (which we won’t delve into in this short blog), but to set up a social media presence is free and easy to do. So why wouldn’t you do it? Moreover, if someone looks up your business on Facebook, Instagram, or Twitter and doesn’t see you on there, it might make them think that you’re too old fashioned or that your business isn’t interested in engaging with younger customers.

Social Media Allows Your Business to Show its Personality

Businesses always want customers to see what it is that they’re all about—what do they stand for, what kind of customer do they want, and what are they trying to do or sell? Social media is the perfect platform on which to display that information.

There has never been a better time to directly communicate with your customers. From basic posts to videos to photos displaying your latest projects or products, your customers have the ability to easily see who you are and what you’re about thanks to social media.

Get to Know Your Customers

If your customers are engaging with you on social media, it’s a great way to get a little bit more insight on them. Thanks to the powerful analytics tools that are embedded into social media platforms and third-party plugins you can use, you can see who your customers are and what they want.

Knowing your customers better and understanding what it is they want and expect out of a company is a great tool for your business. This critical information can help you make better business decisions and help you plan for the future.

Need some help with your social media strategy, or do you not have time to build one at all? Call on the services of the social media pros at Contemporary Virtual Assistance. For more information, call us toll free at 877-554-0333!

photo credit: JD Hancock


Posted on August 23rd, 2017 by Rachel Braam, Office Manager

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