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What Makes a Good Logo?

Though it may seem small, a logo is one of the most important things for your brand and your business. A logo sets the tone for your business, and will be posted on your website, your social media accounts, business cards, and more. Your logo will be how your clients recognize you, and will be one of the first impressions of your business that new clients will see. But what makes a good logo? And how do you find a good graphic designer to help you create one? Here are some tips for envisioning and creating a great logo.

Your Logo Should be Simple

The most important thing to remember when it comes to logo design is that it needs to be simple. Don’t try to overly complicate things by adding too many words or design elements. Think about what is most central to your business and your message. The idea is to convey what type of business you are, and the personality of your business—all into one little jpeg. This can only be done if you keep the design pretty streamlined and as simple as possible.

Your Logo Should Be Unique

In design, there are always trends. Trends aren’t necessarily a bad thing, but you don’t want your logo to look like everyone else’s. Of course it’s a great idea to look at other logos for inspiration, but try to come up with something that uniquely displays the essence of your business, and don’t just try to go with what’s trendy—because that could all change tomorrow.

Also don’t feel like you need to be so “on the nose” with your logo, either. Just because you own a coffee shop doesn’t mean that you need a coffee cup in your logo. Starbucks is the biggest coffee company in the world, and it has a mermaid for its logo.

Work with a Professional Logo Designer

Although it may be tempting to skimp on a logo and create one yourself or design one for free with an online logo design service that uses stock photos, it’s better to work with a professional designer. A professional logo designer can bring your logo ideas to life, and will be able to create something that has longevity and that resonates with your customers and future customers.

Need some help with your logo or another design project for your business? Collaborate with one of our professional graphic designers at Contemporary Virtual Assistance. For more information, give us a call toll-free at 877-554-0333.

photo credit: imjoshdotcom

Posted on October 25th, 2017 by Rachel Braam, Office Manager

1 Comment »

Vaibhav Deshpande says:

Thanks for crafting this information for us. This is the blog I’ve ever read. I’m humbled and grateful.

Posted: September 19, 2019 @ 6:57 am


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