Delegate, Focus, and GROW Your Business

Is Blogging Worth Your Time?

Blogging – is it still worth the effort to write a note to your followers through a blog? Seems like every website and business has a blog, but do they still bring new customers or improved traffic to those websites? If not done correctly, they may not. However, blogging can still be an effective SEO strategy to add new content to your website and intrigue new potential customers to visit your website. Here are a few tips to make the time you spend on your blog worthwhile.

  • Get a plan. You need a schedule and plan for your blogging or it might get off-track. Add blogging to your business planner, with at least one blog per week. You want to be consistent to keep your followers interested and to keep your content fresh and relevant.
  • Use good blogging techniques. Blogs should be mostly informational, not just a long advertisement. Write your blogs with your customer’s needs in mind and keep them in the 300-500-word range.
  • Get guest bloggers. Having a guest blogger every so often will change up the topics and add new information to your blog. You can also hire a freelance writer to do your blogs for you if writing is not your forte. We offer blogging services at CVA, including writing and posting the blogs for your business.
  • Stop worrying about keywords. If you want your blog to help with SEO, don’t get stuck in old, outdated SEO habits. Overuse of frequently used search keywords can do you more harm than good according to the newest Google algorithms. If your blogs are well-written and interesting, the “keywords” will show up in the text naturally.

Benefits of Blogs

So why have a blog? The main reason is to inform your followers and attract new business. Different topics bring interest from various people while adding fresh content onto your website. Plus, your blogs can connect your social media accounts and provide interesting feedback from your customers. It is one of the quickest ways to keep your website relevant and in the eye of the Googlebots that point customers in your website’s direction during searches.

Maintaining a blog does not need to be a chore. Our virtual assistants and writing team at CVA can help manage your blog for you – we can write the blogs, upload them to your website and connect them to all your social media platforms. Contact us today to get the scoop on our simple blog managing services.

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Posted on February 1st, 2018 by Rachel Braam, Office Manager

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