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The Basics of Writing Copy for Your Website

You might not be the next Ernest Hemingway, but you might be able to take a crack at your web content for your company’s website. Web writing is a kind of writing that is still relatively new, and a style of writing that is constantly evolving with the rapidly changing Internet.

Your website is the modern-day equivalent of knocking on doors for the traveling salesman of decades’ past. While we generally don’t go door-to-door to sell goods and services anymore, the same sales skills still apply: You want to put your best foot forward, you want to show the customer what kinds of products/ services you offer, and you want to make sure that they remember your company’s name at the end of the pitch.

A well-written website has the capability to wow your potential customers and get them to sign up for more information about your company and potentially order product or schedule a service. A poorly written website has the capability to turn your customers off quickly and make them never come back again, which is why it’s so crucial to get it right the first time.

Here are a few tips for writing copy for your website that will leave your customers wanting more.

Make it Reader Centric

One of the most important things to remember when writing copy for your website is to ensure that you’re always writing everything with the reader in mind. Envision what the reader would want to see when they visit your home page. Would they want to read every single detail about how you came up with the business idea and how long it took you to get started on your business? Probably not. Focus on what they would want to see and it’s likely your copy will stick with them more.

Make it Benefit Focused

What are your customers getting when they use your products and services? Your copy needs to not only let them know, but it needs to put it front and center. Use headlines to convey how the customer will benefit from choosing you.

Make it Brand Distinctive

You may not think your business is big enough to have a brand—but you would be quite wrong about that. Every company has a distinctive voice and has something new and different to offer the world. Hone in on what that is and make it come out of every facet of your copy.

Minimal Text with Maximum Impact

No one is going to your page to read a novel. And if a prospective customer visits your website and sees long paragraphs, they’re likely going to leave so fast that they won’t even remember your company’s name. Keep it short, keep it sweet, and you might just keep that customer on the page a little longer.

Not sure how to get started writing copy for your website? Consider hiring a virtual assistant to take on the task. For more information about how to hire a virtual assistant, give Contemporary Virtual Assistance a call toll-free at 877-554-0333.

photo credit: Bruce Guenter

 

Posted on March 14th, 2018 by Rachel Braam, Office Manager

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