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3 Things to Know When Designing a Business Card

Business cards may be old fashioned, but they are one of the most tried and true ways to make connections with business contacts and potential new clients at a networking event, when you’re out to lunch, or when a family member wants to get the word out about your business to their friends.

But for a business card to be effective, it has to have a few key elements in them so that the person you hand it to knows how to contact you and can remember what it is that you do. (This is especially helpful when you’re at a networking event when lots of business cards are exchanged.)

If you haven’t created your first business card or if you’re thinking about redesigning an existing one, here are a few things to know before you send it off to the printer.

Make Sure You Put in the Essentials

Obviously if you’re going to the trouble of creating a business card, then you shouldn’t forget the most important things: your name, how to reach you, your job title, and your company name. Don’t get so caught up in making the perfect design that you forget the essentials!

Make it Easily Readable

Think hard about what kind of information you want to put on your business card because there’s not a lot of space, and you definitely don’t want it looking too cluttered. You may have multiple ways to get a hold of you (multiple emails, phone numbers), but if your potential new client or business partner can’t read them because the font is too small—it’s probably not going to matter that you took the time to put everything on there. Try to stick to 8-point font. Anything smaller than that and it’s going to look too cramped and unreadable.

Create a Business Card that Fits for Your Industry

Every industry has a slightly different style of doing business. Some are more traditional like law firms and medical practices, but some are more relaxed and less traditional like tech, graphic design, or a dog walking business.

Let your business card reflect the industry that you work in. For example, if you’re a graphic designer and you have a simple black and white business card with Times New Roman font, people might wonder about your design capabilities. However, if you’re an accountant that has a lot of complicated graphics or colors on your business card, people might not take you seriously.

Unsure about designing a business card? Hiring a virtual assistant to help you with graphic design services like logos, business cards, and websites will help take your business to the next level.

photo credit: Gui Seiz

Posted on April 4th, 2018 by Rachel Braam, Office Manager

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