Delegate, Focus, and GROW Your Business

4 Things You Absolutely Must Have on a Press Release

When your business is presenting something new to the world—whether it’s a new product, new service, or an event of some kind—you’ll definitely want everyone to know about it and how they can participate, donate, or order your new products or services.

In order to tell everyone about this new and exciting development in your business, you need to write a press release that gives details about the event, product, service, etc. Whether you’ve written dozens of press releases and need a refresher or you’ve never penned one in your life and need an introduction, let’s go over the important things you need to include in your press release.

A Great Headline

The first line of a newspaper story, otherwise known as the lede, draws you in; it makes you want to know more about what’s happening and why. The same principle goes for a press release. Give the first line a lot of thought and open with something that you know is going to grab the reader’s attention.

Key Details

There’s lots of information to know about your company, but what specifically does the public need to know about this new product, service, or this new event that you’re hosting? Include all of the pertinent information that the public might need to know such as price, dates, why you’re introducing this new product/service, etc. Include as many details as you can while also being concise—remember you want to keep this at one page.

Quotes from a Spokesperson

Just like a direct quote in a newspaper gives the article more authority and more proof, so does a direct quote from a spokesperson or president of your company (this may very well be you) in a press release. Make sure that the direct quote isn’t just a list of the events or the times and dates. Quote something that adds context to the press release and something that adds intrigue.

Contact Information

The whole idea of writing a press release is to generate interest from the press so that they can cover it in a news story. How exactly can they do that if you don’t include your company’s contact information? Be sure to put this very important piece of information in there.

Need help writing a press release for your company? That’s a task that a virtual assistant would be able to handle. Learn more about the copywriting and editing services that CVA offers on our website, and about how you can hire your own virtual assistant for your business.

photo credit: b_d_solis


Posted on April 25th, 2018 by Rachel Braam, Office Manager

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