Delegate, Focus, and GROW Your Business

Should I be Blogging for My Company?

Any company with an online presence is expected to put out some marketing material out into the world—whether it’s social media updates, YouTube videos, Instagram photos, or eBooks. But one of the most tried and true ways to increase web traffic for a low cost is blogging.

Blogs have the ability to drive traffic to your page, let customers know about your experience and services, and get blog readers to know a little bit more about your company in the process. However, blogging isn’t something that can be done just once in a while or be done with a lackadaisical effort. In order to really reap the benefits, blogging is something that should be completed with a lot of thought (and a lot of spelling and grammar checks).

So, should you be blogging for your company? Here are a couple of things to think about before you commit.

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Tips on Attending Your First Conference

Attending a conference is a great opportunity to learn from experts in your field and meet new colleagues all over the country (or even all over the world) who can be a great asset for business advice and guidance. But attending your first conference ever can be a really intimidating experience, especially if you’re all by yourself.

It’s really easy to just attend the workshops and withdraw into your hotel room without interacting with anyone—but you would be doing yourself a disservice!

Here are a few tips on attending your first conference confidently and coming away with new contacts, fresh ideas, and a new outlook on work.

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4 Things to Include in a Customer Newsletter

A customer newsletter is the perfect way to engage with your existing customer base and let them know of anything new or exciting that’s happening in your company that might affect them in some way.

Keeping up with a newsletter can also be pretty challenging. From coming up with the content for each newsletter (whether it’s monthly or quarterly) to actually writing it to sending it out to customers, it can be a lot of work to put it together. On top of that, it might be difficult to come up with new, fresh content for each newsletter.

Here are a few ideas for newsletter content for your next issue.

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3 Reasons Why You Shouldn’t Micromanage at Work

Your business is your baby. You spent long nights, weekends, and dedicated everything to its success, especially in the early years. It’s completely understandable that you are protective over it and that you want to have a finger on everything that’s related to your business. But should you micromanage your business?

Now that it’s been a few years and your business has grown, you might have hired a few people to work for you regularly or hired a few contractors who complete tasks for you on occasion. Although it might be tempting to redo their work or just skip asking them to do anything altogether, this would be a huge mistake.

Micromanaging, or controlling every aspect of a business no matter how small, is a really bad precedent to set at work.

Here are just a few reasons why you shouldn’t micromanage at work—and how to effectively assign tasks to employees, assistants, and contractors.

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Should I Write an eBook?

Owning a small business makes you an expert at something. Yes—you are the expert. Whether it’s grooming dogs or building houses or creating a marketing strategy for a company, you are an expert at whatever it is that you’re doing.

Being an expert means that you should share some of your knowledge with those who are, well, less knowledgeable. One of the best ways to do this is to write an eBook and make it available to your customers or any potential new clients.

You might not have ever considered writing anything before but writing an eBook can be a very valuable marketing tool—and writing a book is quite an accomplishment in itself.

So, should you write an eBook? Here are a couple of reasons why you should.

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