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4 Social Media Resources You Need to be Using

When you are a social media marketer, the only thing that’s constant is that everything is always changing. In order to keep up, you have to rapidly learn and gain new skills in order to better connect with your customers.

To help you be ahead of the curve, here is a list of four social media resources you need to be using to improve your company’s voice and reach your marketing goals.

Hootsuite Academy

Hootsuite Academy, brought to you by the social media management system Hootsuite, is a series of online lessons geared toward improving your social media skills. These lessons are taught by industry pros and cover mastering the Hootsuite dashboard, learning to succeed at social marketing, growing your community, and engagement fundamentals. Many of these lessons are completely free, but there are also advanced versions that can run you anywhere from $250–$400.

Hemingway App

The Hemingway App is a clever tool that helps you get your message across clearly on social media. Inspired by Hemingway’s short, concise style, the Hemingway App will highlight your sentences that are convoluted or difficult to read. All you have to do is input your text into the app and it’ll give you the suggestions instantly.

Figure It Out App (FIO)

If you have an international or transcontinental customer base, then you are probably always having to rack your brain to figure out what time zone it is. The Figure It Out App displays the time zones that pertinent to your business and will even let you know if there are any national holidays in the places that your company has customers. This will help you save all of your most important posts for the times that work for everyone, which will help with engagement. The app is available as both a chrome extension as well as a regular web version. The app also has an auto-location generation, so if you travel it can create a new location.


Buffer, like Hootsuite, is another social media management website that makes it easier to schedule posts, analyze your posts’ performance, and manage all of your social media accounts in one spot. Over 4,000,000 marketers use Buffer on a daily basis and through the use of this powerful tool are able to track key engagement metrics, see what their best posts are, and see the data about how each post is performing.

Whether you’re a pro at social media marketing or you’re brand new to the game, you can always use a little extra help when writing posts and analyzing data. Consider using the services of a social media marketing virtual assistant at Contemporary Virtual Assistance! To learn more, visit our website for pricing and services.

photo credit: nodstrum



Posted on July 31st, 2018 by Rachel Braam, Office Manager

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