Delegate, Focus, and GROW Your Business

The Top 3 Marketing Mistakes

You may be the best in the business in whatever field you’re in, but if you don’t know how to market yourself properly no one is ever going to know. Marketing is a huge part of your business and if you don’t know how to do this effectively, you’re going to lose out on a lot of clients and a lot of money.

Whether you’re new in town or if you’re not seeing the numbers like you used to, it may be time to re-evaluate your marketing strategy and see if there’s anything you can do differently to turn things around.

Here are the top three marketing mistakes—and how to avoid making them.

Your Website is Nonexistent or Ancient

According to the nonprofit organization SCORE, only 51% of small businesses have websites. Not having a website for your business is possibly the biggest marketing blunder out there. Even if you don’t consider yourself a tech savvy company or think of yourself as an “old school” business, you should at the very least have a web presence. The truth is that most people go online first before they buy or hire services. Period.

If you do have a website but haven’t updated it since 2007, you’re also not doing yourself any favors. Having an outdated website will make any potential customer think that you’re also not up-to-date on much else—and they’ll seriously consider taking their business elsewhere.

You Don’t Know What Your Competitors are Doing Marketing-Wise

Every business has competitors (or at least will eventually) and it’s important that you’re constantly looking at what other businesses in your field are doing for their marketing. Take notes on what they’re doing right, what they’ve done repeatedly, and what they’ve tried once and never done again.

If you’re not paying attention to what their marketing strategy is, you won’t know how to fill the gaps in the market or learn how to leverage on their marketing mistakes.

You’re Unsure of Who Your Customer Actually Is

Every business owner has an idea of who their ideal customer is, but sometimes who actually is your customer versus who you want to be your customer are at odds. Of course, you always want to be courting new types of customers in order to dominate the market, but if you’re only courting those customers you want (and not the ones you have), you’re going to miss the boat.

The best things to do to remedy these marketing mistakes are to have an efficient system of tracking results, creating unique and interesting campaigns, and understanding who your audience is.

photo credit: Seattle City Council

Posted on August 22nd, 2018 by Rachel Braam, Office Manager

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