Delegate, Focus, and GROW Your Business

Why Using Quality Photos on Social Media Makes a Difference

They always say that a picture is worth a 1,000 words—and this couldn’t be more true when it comes to social media. Social media is a highly visual medium, and if you have low-quality photos for your business pages you’re not doing yourself any favors.

While it’s entirely possible to take great photographs on your smartphone, it is well worth the investment of paying a professional photographer to come out and take pictures of your products, your office, and of you and your team for media purposes.

Still on the fence? Let’s try to convince you why using high quality photos on social media makes a difference.

Images Get Your Audience’s Attention

We are constantly bombarded with photographs on a daily basis. The best way to stand out in a very thick crowd is to make sure that your photos are top notch. Not only do they need to be sharp and crisp, they also need to capture someone’s attention. They need to tell a story of you, your brand, and what it is that you provide.

We are a Visual Culture

Everyone has a camera in their pocket nowadays—and we’re constantly documenting everything and looking at photographs. And companies have taken notice. Brands like Pinterest, Facebook, and even news sites have become more visual to adapt to what a user wants to experience when they look at a website or an advertisement. Because your customers are likely very visual consumers, you don’t want to let them down by posting a blurry and unfocused picture.

A Bad Quality Photo Makes You Look Out of Touch

Using high quality photos isn’t just what’s in right now. Having a bad quality photo can make you seem out of touch, dated, and not a company that keeps things current. You want to ensure that you are giving your customers the impression that you care about keeping things modern—because if your photos are old, they may also be wondering what else about your business is.

Hire a Virtual Assistant

Whether you’re getting overloaded on everyday tasks or you need a professional outside the company to help out with web design, social media, or copywriting, hiring a virtual assistant may be a good way to keep on top of everything and help grow your business in the process.

Want to learn more about hiring a virtual assistant? Call Contemporary Virtual Assistance toll-free at 877-554-0333 to get an idea on quotes, services, and how a virtual assistant might fit in with your company!

photo credit: PaulHorner

Posted on September 12th, 2018 by Rachel Braam, Office Manager

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