Delegate, Focus, and GROW Your Business

How Infusionsoft Can Increase Sales

What is Infusionsoft? It is a piece of software designed to automate some aspects of your marketing campaign. It was designed to save you time and money. It can send strategically timed emails, follow-up messages and post on social media platforms. Infusionsoft can get you organized, increase sales and save time.

Designed for small business owners, Infusionsoft claims:

  1. 24% improvement in customer retention
  2. 25% increase in customer satisfaction
  3. 28 hours saved every month
  4. 29% growth in sales.

The idea behind this automation is to save time while increasing sales. How can a piece of software do that? It’s all based on marketing. If you want to spend more time developing relationships with current customers, but still get new customers, this does that for you by sending up follow up messages amongst other things.

Why Automate?

Automation seems impersonal, but it actually has the opposite effect. Your correspondences and be personalized for each of your contact and nurture a lead without any extra effort from you. You can find out which parts of your campaign are successful and which needs more work as well identifying customers who have a high purchasing potential.

Loaded with Features

  • Streamline tracking

You enter the data for a new client and can update the status of the sale, all in one place. You can see at a glance if your new client has made an appointment, gotten a quote, if any work is in progress or if invoices have been sent or paid.

  • Compact Office Duties

This one program can schedule appointments, send out reminders and identify and attempt to reconcile late invoices or payments.

  • Analytics

There has to be a way to measure your progress and success with the program, right? There is. Marketing reports generates up-to-date information on how often emails were opened, how many people clicked through your website and other campaign performance results. Sales reports show how much revenue by each lead and projected revenue based on your current efforts. There are order/billing reports and administrative reports that all help guide your next business steps.

These are just a few of the many features available. The best way to experience this program is with a virtual assistant. If you have Infusionsoft and need help utilizing the features, they can help. If you are thinking of getting Infusionsoft and need someone to set-up the account and train you, they can help with that, too.

photo credit: mikecohen1872


Posted on January 4th, 2019 by Rachel Braam, Office Manager

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