Delegate, Focus, and GROW Your Business

How to Develop and Design a Webpage

You’ve realized that not having a webpage, or an outdated one, is business suicide. Nearly everyone is online accessing the world wide web day and night, 24 hours a day, 7 days a week. It never closes, which is part of the appeal. You can shop at 3a.m in your pajamas if you want to. People do just that. That could be your customer with the right marketing. Let’s start with the development and design of your webpage.

Do’s and Don’ts

Here are some tips to keep in mind when building your webpages.

  1. Avoid large image files or videos. They take up bandwidth and decreases the loading speed.
  2. Optimize your website for mobile. A majority of people search from their smart phones. You want to make sure the site is easy to use for them, also.
  3. Keep your layouts fairly simple. If your site looks too cluttered it makes it hard to find information. That’s what they are there for.
  4. Keep your pop-up ads to a minimum. A few are tolerated, but if there are too many, they’ll be hitting the back button and take their search to another website.
  5. Your text web content should be direct and informational. On average, a person will stay on a website for 3 seconds or less. You have to let them know you have what they need in that time frame.

Fresh Pages

If you don’t have a website, now is the time to get one. If you have a website but it’s outdated, you’re not doing yourself any favors. Why don’t have you have current webpages? The answer is because it’s time consuming and you’re already busy. Maybe you don’t know how. In those cases, you can hire a virtual assistant. They have experience, marketing skills and can shape your website into the vision you have for it. If you try to do that yourself, you’ll be plucking at keys forever.

Stay Ahead of the Game

You need to stay a step ahead of the current trends. If bold colors and blending is popular, make changes to reflect the current fad. In all cases, it’s important to keep material high quality. Realistic pictures, consistency so there is a flow from the landing page to the web pages and a few animations to draw the eye are always fresh ideas, year after year.

photo credit: Infinity Studio

Posted on February 13th, 2019 by Rachel Braam, Office Manager

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