Delegate, Focus, and GROW Your Business

Effectively Launching a New Product

Before you can even think about launching a new product, you need to know if it’s right for the market. You will have a much easier time selling ice in Arizona than in Alaska. Know your market and your competition before starting. That research alone will give you a leg up in your product launch.

Testing

You have to have information on how your product or service is received. Are there bugs or issues that need to be addressed BEFORE it becomes available to the public? Make sure you are offering a quality product by fixing any issues you learn of and performing more testing. If you are marketing it to be one thing, but it ends up not doing what you promised, your launch will end up falling flat.

Web Page Marketing

Next up: develop a web page for your product or service and market it. Nobody will know that you are launching a new product if you don’t tell anyone. It’s important to have your web page up and running BEFORE you put information out there. You can direct potential clients to get more information online, but if you don’t have it set up properly, you’ll end up fielding a lot more questions and doing more legwork than you might have anticipated. Give the people what they want before they buy: information.

Plan the Event

There are multiple moving parts involved in a product launch. You have to have a budget, your target audience, testing and promotional efforts to get things moving. It’s more than just having an idea and seeing what people think about it.

With all the work and effort that goes into a product launch, it’s not wise to try to do it yourself. There are people who specialize in product launches, website development, customer service and office administration that can help you launch successfully. Hire a virtual assistant. They are professional, experienced and have a team of specialists with a satisfaction guarantee.

Redouble Efforts

If you went through a product launch and didn’t find success, there’s nothing saying you can’t try again. Pay attention to your research and testing. Iron out any wrinkles you may have discovered on the initial try. Hire a professional who has experience launching products to find the right direction to go in. Increase your marketing efforts. If at first you don’t succeed, try and try again.

photo credit: pedrosimoes7

Posted on March 13th, 2019 by Rachel Braam, Office Manager

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