Delegate, Focus, and GROW Your Business

How to Start a Business

When you decided you wanted to be your own boss, you came up with a concept; an idea that has fluttered around in your mind but hasn’t seen the light of day, yet. A business idea is just that—an idea. It takes momentum and forward thinking to turn your idea into an action and then your action into reality. It can get overwhelming. Where do you start?

Get the Word Out

Steuart Henderson Britt, author of Marketing Management and Administrative Action, is quoted as saying, “Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.” The product or service you are offering isn’t going to be known by many without some kind of marketing effort. First step is to get your website up and running and then get the word out. Your website should be short but informative without too many pictures or animations taking up your bandwidth. Make sure it’s optimized for mobile and has an easy to use “check-out/cart” system.

Go With the Flow

So, what happens when your customer buys something? Regardless if they are purchasing in an actual brick and mortar store or if they are buying online, their purchase order has to go somewhere. Someone has to get the information and fulfill the request. There should be a trail of paperwork showing when it arrived, who handled the request and when the invoice is closed out amongst other information. The second step is to have a back-office set up.

Customer Service

How about a return, compliment or complaint being made? What do you do if you’re helping someone and the phone keeps ringing? The third most important thing to set up is your front office. Customer service, tracking packages, answering questions from the public and having someone coordinating your schedule and calendar can help you focus on the details that need your attention specifically.

Get Professional Help

Hiring a virtual assistant can help you launch a new product, build a website, handle the billing, answer phones and help with customer service to name just a few of the things they can do. It’s beneficial to have a virtual assistant because there is no additional overhead in office space or benefits, but you get all of the professionalism. Most of them also offer an error-free guarantee so you know it’s done properly with experienced people.

photo credit: Shahid Abdullah

Posted on March 28th, 2019 by Rachel Braam, Office Manager

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