Delegate, Focus, and GROW Your Business

Why Blogs Matter

If you’re not familiar with the term “blog” it is a shortened version of “weblog”, which refers to online journals. Blogs began as a place for people to get their thoughts out, record opinions and share stories as well as post videos and pictures. Blogging is still all of those things, but the popularity of social media and viral poses have blogs being used more and more as an informational tool.

Blogs Drive Business

It seems like it’s just another place to post your views, but if used wisely, blogs can drive potential customers to your business. Let’s say you own a small auto repair shop. You happen to have found a good deal on anti-freeze so decide to run a winter special and offer half off of tune-ups. In order to promote your special, you might want to get a blog up on your website about how important it is to get a tune-up before winter hits with a little nudge at the end toward calling your establishment. Blogs matter because they drive business.

Relevant Content

What’s the use of having a blog if nobody is reading it? Your blogs need to be engaging. The idea is to catch your customers attention early and drawn their eye naturally down the page to encourage them to keep reading. Of course, the content itself should be interesting.

The Write Way

If you’re not sure how to write your blogs, leave it to the professionals. This is one area where you do want to make sure you dot your “i’s” and cross your “t’s”. Sloppy writing or inaccurate information could end up hurting instead of helping. There are virtual assistants who can get it done for you. They have a lot of experience, so the likelihood of them turning out better quality blogs is greater than if you try to do it alone.

photo credit: Got Credit

Posted on March 6th, 2019 by Rachel Braam, Office Manager

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