Delegate, Focus, and GROW Your Business

Marketing in the Digital Age

A successful marketing plan today isn’t your daddy’s marketing plan. In just the past 10 or even 5 years, technology has changed and affected how consumers get their news, enjoy entertainment and do their work. Most people you want to reach are online every day, while fewer people watch TV, listen to the radio or read the newspaper. If you don’t find a way to reach people on the internet and in a digital environment, you’ll miss a vast part of the population. You’re already online but not seeing the growth in your business that you expected? There are reasons for that. First you need to think about what you’re already doing and what exactly is not working. To start with, you can check out a helpful article outlining The Top 3 Marketing Mistakes your business might be making.

Reevaluate Your Marketing Goals

You might want to go back to the drawing board and remember what your marketing goals were. Consider who you want to reach, where your customers come from. Rework your goals to answer questions such as who your customers are and what kinds of services are most important to your company and business in this part of the year, and later during other seasons. Goals can alter throughout the year based on what you do and what you are selling, but there should be some basic defined goals for the year itself. Make sure those goals are based on how to reach these customers in the digital world.

Your Website

If you read the suggested previous article, then you have some idea why your business needs an updated website. In a nutshell, a website is your “home base” on the internet. Without a one, you have no direct place for potential customers to gain information about your company. Your website allows you to present all your contact information, background info about your business, can be a showroom for products, a point of sale for goods and services and provides a platform to post various content which can be linked to social media.

Social Media Presence

Whether you have a small local business or a large online service, having a social media presence is a must. Your virtual assistant can really come in handy helping you schedule and keep up with posts and creating content. You can become the expert in your field by posting informational blogs and videos to your social media platforms with links from your website. Facebook is the largest platform by far. Every business should create a page there. Instagram is great for a younger customer base, especially when using color photos. There are other platforms which can help, but do your research and choose the top two or three that serve your marketing goals best.

photo credit: ATLAS Social Media

 

Posted on April 3rd, 2019 by Rachel Braam, Office Manager

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