Delegate, Focus, and GROW Your Business

Viral Posting to Extend Your Reach

What does it mean when a post “goes viral?” For promoters of any brand, having a post go viral is the “Holy Grail” of marketing. Viral posting is a phenomena where a message, image or meme reaches thousands, even millions of viewers because social media users share the link for that post on their profiles and/or groups that they follow or belong to. A potentially viral post will be shared by growing numbers of users to multiple groups or pages and eventually on multiple platforms, which cycle again and again. These posts usually appeal to a variety of age groups, ethnicities and interests due to its uplifting, humorous, fascinating or unusually insightful nature. Going viral can be a good thing or a bad thing for the original poster or those who forward the post. Some viral posts circulate because of an incendiary or political content. Divisive or shocking content might not be that helpful for a business. Take a look at this useful article which discusses The Risks and Benefits of Going Viral.

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What to have Your Virtual Assistant Do: Outsource

There’s never been a time in history with more technical ability or need to outsource some of your company’s workload. If you’re undecided regarding whether or not you should outsource some of your company work, you can check out To Outsource or Not to Outsource. Without the expense of a brick and mortar business, home-business entrepreneurs have many options to create full service attention for their clients at far less overhead cost. You may have short-term accounts that require outsource help on a temporary basis, but today, much more of the day to day office and account maintenance is easy to outsource on a long-term, perhaps even permanent, basis.

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Mass Emailing for Your Small Business

Mass emailing is more than sending ads or announcements en masse. It’s a strategic part of a business marketing plan which keeps stakeholders, partners and subscribers informed regarding company events, new products and promotions on a regular basis. It’s also a task easily completed by your virtual assistant. Email marketing is a large industry, with software and some free services to help businesses and organizations reach their customers, patrons and networking partners. You may want to consider a few programs out there by reading Convertkit vs Mailchimp – What’s the Difference?

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