Fighting fatigue, stress and burnout is a common goal for a small business owner, but often an elusive one. Nobody cares about your business as much as you do, and you have a lot riding of it’s success. Naturally you’ll be tempted to spend too much time at the office, try to meet with everyone, and be involved in every aspect of running the business. It’s important in the midst of everything, to find ways to recharge so you can inspire your employees, stay enthusiastic and keep your goals on target. How can you do this?
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Business owners
often have a great vision for their products and services. Business owners come
with a wide variety of skills used in their company and industry. They may be
innovative or charismatic with a flair for PR, marketing or sales. One thing
every small business owner needs to do well at some point, is manage people that
work for them. Basic managers’ primary purpose is to control situations or
people efficiently in order to get particular tasks done. This is a valuable
skill, but mostly deal with short-term goals. There’s a better way, however. While
employees like a good manager, what they long for is Leadership.
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A big part of
keeping your business in a creative mindset starts at the top. How creative are
you as a small business owner? Typically, creativity is a useful, perhaps
essential, characteristic of being a business leader. We all get bogged down in
the minutia of daily issues, focusing on tasks and work, rather than
remembering what the company began as – an exciting new venture with new ideas
and such promise! If you’ve found your business getting stale, stiff, and
lacking motivation, take a look at how excited you are to come in to work every
day. Not so much? Get your head back in the game before finishing this blog by
doing as suggested in this
article. After you’ve taken a break,
continue on to get your creativity back for you and your employees.
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Chances are, if
you’ve worked hard and risked a lot to start or run a business in your
community, then you are likely a true expert in your field. You have a great
product or service, and you have many satisfied customers to show for it. None
of that does your company any good unless it translates to more business. Word
of your quality service or product needs to get out so that customers know you
are indeed the right company to go to if for great quality and service at a
fair price. Customers need a company that operates with integrity. Let them
know that you are the ones to contact when they wish to be educated or need
help solving a problem. You need to be known as their personal & trusted
local expert and social media can get you there.
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Whether your
company is new, or you are trying fresh strategies to promote your existing
brand, it’s important to take a look at the essential marketing tools at your
disposal. While it’s true that many of these tools today revolve around digital
approaches, there’s real value in some older, tried-and-true tools, such as
custom business cards. To be sure you know the best way to create yours, check
out this article.
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When you run a
small business, it’s easy to feel like there isn’t enough time in the day or
days in the week to get everything done. From digital online presence, to
regular marketing, bookkeeping, sales and inventory or providing services, is
it possible to get everything done without having a huge staff or brick and
mortar to run? Of course it is, especially for certain types of businesses.
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