Delegate, Focus, and GROW Your Business

Outsourcing Content Creation

Some small business owners might be surprised to know how much of their website or content creation can be outsourced. The types of copy writing and uses for it are almost infinite, and most small business owners simply don’t have the time, and maybe not the skill to get it all done themselves. Some worry about not having an authentic voice if written by anyone but themselves, but this is not necessarily the case. Your followers, readers and customers are more concerned with who you are as a company, how you can serve them and what can you teach them about your field. If the quality of the content is good, and your company is well represented, your outsourced content can easily present as completely and authentically from you. If you’re worried about the mistakes a business owner can make with outsourcing content creation, especially in social media, read more here.

Advantages of outsourcing content writing

Essentially, hiring an outsource company or virtual assistant to do much or all of your copy writing, website management, and other content creation can be a huge advantage for your small business,  whether you have a brick and mortar office or not. Here are some great benefits of outsourcing your content writing:

  • Save money – Hiring virtual assistants to do your writing helps you avoid the expense of an HR department, additional benefits, overtime, as well as having to furnish workspace and pay rent and utilities for these additional workers. You don’t spend more money on programs or training for writing assignments, and you don’t have to bring in temps for large or seasonal projects.
  • Hire additional skills – When you outsource your content, you immediately have access to skills that you might not have and don’t have to learn. You can be sure that whatever specific writing needs to be done, it will be accommodated, as long as you are working with a good writing or virtual assistant agency.
  • Multitasking  projects – Outsourcing has no limit as to how many projects you can have going simultaneously. Last minute jobs and generally quick turnaround on writing assignments can help your company have an advantage in new trends or quick markets.
  • State of the Art SEO and online formatting – When outsourcing, you can be sure that your online projects will use best practices for metadata, SEO and keywords. Your or your current staff don’t have to worry about your content being able to be seen and get results. This helps your entire marketing plan to be focused and on target.
  • Be free to do your business – If you as the business owner, aren’t bogged down with writing, blogging and posting all week and consistently, you are free to do the actual work of the business. You’ll stay enthusiastic and focused on your goals.

photo credit: Elijah

Posted on August 7th, 2019 by Rachel Braam, Office Manager

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