Delegate, Focus, and GROW Your Business

Should a Business Owner Have a Personal Blog?

Dream Blog

If you are still wondering if you should have a blog at all, read this. If you are wondering as a business owner, should I have a personal or business blog, think about what each of those are. Blogging has become a common way of posting stories, articles and musings about a variety of subjects. It’s done by corporations, businesses, governments, and private organizations and charities.

The origin of blogging is far more personal. It started as an online journal or diary, where anyone with something to say could air their private thoughts and feelings to an anonymous audience. Specific sites hosted these blogs and many writers remained in relative obscurity, developing small followings, which remained intimate, with little feedback and accountability. Today those types of blogs still exist but the range of personal, professional and commercial blogs is wide

Business Blogging

Early business blogging started out being written with a fairly salesy pitch, almost like free advertisements. Over time, these became easy to skip or tune out of. Business blogs originated on their company websites, but without content to draw interest, the only people seeing these “Blog-vertisements” were those already finding on websites while looking for their goods and services. Over time, smart marketers picked up on the key to getting more people on business websites- Develop interesting content that can be leveraged by linking them to business’ social media accounts and shared to networks of friends.

Blurred Lines Between Personal and Business Blogs

There are some key differences between today’s Company and personal blogs. 

  • Personal Blogs – A space on the web where you discuss anything from your personal beliefs, preferred clothing styles, favorite foods and recipes, opinions about religion, politics, current events, your children, your job, travels and your relationships.
  • Business Blogs Originates from your business website, with the main purpose of helping potential customers learn to trust your company as experts in that industry and community. They might post stories about your business history, types of jobs they do or have done, do-it-yourself instructions, company events and articles about what to look for in the types of products and services offered by the company.
  • Blurred lines – As followers on social media become consumers of your business’s content, they’ve also become more sophisticated over time. They are less promotions for company sales and more interested in how your company interacts with your community, country, and the rest of the world around you. They will come to your site to learn about your industry or to interact with you socially but will leave after only a few seconds of ads. Today’s most successful business blogs mix industry and business content with personal touches that make customers feel that they are “insiders” to your events, happenings, and social news. Posting photos of the staff at fundraisers for your community or blurbs about the personal life of your CEO will draw in traffic to your site.

If your personal interests revolve around the same topics as your industry, your content might only differ in how much personal information you include…sometimes. The point is that you might want to have a business blog that includes some level of personal sharing, but you can determine how far that goes.

Posted on October 11th, 2019 by Client Advocate Team

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