Small businesses should consider working with charities and doing community service year-round. Serving the community they work in not only shows they care about more than the bottom line, but can do some real good, encouraging a culture of giving and helping to make the world they work in a bit better. It’s also not bad for business since statistics show that customers today tend to develop loyalty for brands that support causes, they care about. Good leadership also involves giving your employees a chance to give back.
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You don’t have to wait until Thanksgiving
to start thinking about what you’re grateful for. In fact, running your
business with an air of gratitude is a great way to connect with customers and
employees as well as friends and family. It sets your company apart and
engenders deserved trust throughout every level of your business. Want to
reduce turnover with your staff while developing employees you can be proud of
and trust? Show them gratitude. Want to invest in customer loyalty? Showing
gratitude for their business goes a long way. You can even show gratitude for
your community’s support. It always pays to show gratitude to others, so they
feel good about the relationship they have with you whether it’s as an owner or
partner, a client, vendor or as an employer.
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