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Thanksgiving Marketing Ideas

Marketing

Thanksgiving is a great time to reach out to existing and potential customers and it doesn’t require a great deal of time or money to do so. It’s the time of year that communities are focused on celebrating the holidays, gearing up for family and festivities and ending the year in reflection and plans for the new one. Many businesses think of Thanksgiving marketing as the springboard for new campaigns, even into the next year.  It’s a great time to give thanks for your customers while taking helping holiday sales.

Make Your Customers the Focus

How does a company show customers they are thankful for their loyalty? There are ways to promote your business without spending an arm and a leg on marketing. Starting with your preferred social media outlet, link promotions from your website. Find ways to make your customers feel like they are part of a special club or even a family. You can’t put a price on that kind of loyalty, and there are several ways to grow that over the Thanksgiving holiday.

  • Appreciation Events – If you have a retail store, or a brick and mortar service location such as a hair or nail salon, put together an exclusive invitation-only customer appreciation event for your repeat customers. Let customers bring a guest, who may become a future customer. Hold a Thanksgiving-themed champagne & appetizer mixer with games and drawings. Choose merchandise or free service coupons to give away. Perhaps, offer a raffle or bingo game with decent prizes. Use that time to share product and service promotions coming in the next year.
  • Before Black Friday Your most special customers shouldn’t have to fight the crowds on Black Friday. Offer a special night with reduced pricing for your goods or services just for them sometime before Thanksgiving. Make it after hours or before opening on a Saturday morning. If you have an online store, offer a special code for loyal customers to get a special deal before those items or services are available to the general public.
  • Customer-selected Charity – Conduct a poll or survey on your website asking for customer choices of charitable causes for you to partner with. You can ask for nominations earlier in the year and narrow it down to a vote for those contenders that line up with your company values and resources the best. Be prepared with marketing ideas and strategies to work with each of the candidates you list on your final poll.
  • Target Former Customers for End-of-Year Promotions – Go through your email lists for customers you haven’t heard from in a while and send them special discounted pricing for doing business with your company before the end of the year.
Posted on November 20th, 2019 by Client Advocate Team

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