The Boomer generation defined the “workaholic” approach to business life. They needed to read this. Generations since then have gravitated more to valuing work-life balance. As the Boomers move into their retirement, the Next Gens and Millennials are asking for more out of life. They want to work hard, but they also have home and outside interests they want to pursue, and they don’t want to eat stress for lunch every day. Can a small business create policies that not only help the company but care for the employee as well?
Today, digital marketing is all about developing engagement with your potential customer base. More exposure in the right place, at the right time, gets you more “clicks.” More clicks can translate into various forms of engagement which can lead to deeper and more committed forms of engagement, which ultimately need to result in sales of goods and services. The key here is getting your followers to engage with your brand.
If you have a blog for your small business, you need to come up with great blog ideas ahead of time. If you don’t have a blog yet and not sure how to start one, read this. Now is a great time to plan interesting and useful blog titles for March. Take advantage of the coming holidays and season to provide themes and inspiration for topics that will engage your customers and, hopefully, pull in new followers. No time in your schedule? This is a perfect assignment for your virtual assistant.
We don’t often think of marketing as great storytelling, but the best marketing always is. Think about why your loyal customers stay with your company or brand. Do they trust you since they’ve used your services or products for many years? There are many stories there to tell. What about the story you want to tell about the passion you have for what your company does? What does that mean to the rest of the community or to the larger area, or perhaps the country?
If you’ve been writing a blog for your company website and social media for a while now, you may feel like you’re running out of topics to cover or just tired of writing them. The bad news is that your followers can probably tell, and they might be tired of reading your blogs. A good remedy for your blog and your followers is to change things up. This time, instead of just writing an article for your blog content, do something else.
