Delegate, Focus, and GROW Your Business

Change Up Your Blog Format

Blogging

If you’ve been writing a blog for your company website and social media for a while now, you may feel like you’re running out of topics to cover or just tired of writing them. The bad news is that your followers can probably tell, and they might be tired of reading your blogs. A good remedy for your blog and your followers is to change things up. This time, instead of just writing an article for your blog content, do something else. 

When a Blog is not Just a Blog….

Sometimes your blog can present in other formats. To learn more about digital marketing, including blogging, click here. Here are a few ways to get out of your typical written rut:

  • Go Live – Otherwise known as “Live Streaming,” there are many avenues to post a live feed from you to your followers. Using Facebook Live is very easy, and FREE. You can go sophisticated with specific video capture from a tripod or use a handheld phone or tablet. Enjoy real-time interaction with your customers, while they respond in text. Use your live feed for immediate calls to action, with events and promotions they can participate in. 
  • Webinars – Webinars help establish your company as experts in your field, often making you a bit of extra money. Start with short, free webinars for services that you could provide to educate followers by giving general advice in your field. How to plan your kitchen remodel with subcontractors…or What questions to ask your finance company about retirement. You could show them how to work a new program or device or troubleshoot frequent issues with commonly-used business software or games. These webinars can become more involved as trust is built in your brand, meanwhile, you continue to develop your reputation for expertise, knowledge, and skills. At some point, people might eagerly pay for your more advanced webinars, including others in your industry. 
  • DIY Videos – If you are a plumber, it only does your company good to post a YouTube video of how to change the flapper or flusher mechanism in a toilet. It’s not a job people will always hire you to do but establishes you as the local expert. When they have a big plumbing mess that is beyond a DIY video solution, they know they can call you to fix it, since after all, you already “helped them” fix the small stuff themselves. 
  • Podcasts –Many people play podcasts while driving, commuting, and while working. It feels like listening to talk radio, but without commercials, targeting topics listeners care about. Podcasts are one of the most effective ways of developing a loyal following.  Do interviews with interesting local personalities, or share stories from your experiences in the business. You can also share expertise in similar ways that you would your blog while getting fairly personal with your followers. 
Posted on February 5th, 2020 by Client Advocate Team

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