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Back in Business – Freshen Your Small Business Marketing

small business marketing

After a few months of being closed down, many states are opening back up for business and public access, with others slated to follow. Your company might have stayed busy, had to alter your business model to fit stay-home requirements, offered limited services or, sadly could not stay open at all and need to reopen or reactivate. For tips in helping restart your business, check out advice in starting a new business. In all cases, effective business practices through the opening phases and afterward will be forever affected. Even without the Covid-19 or other economic crisis, now is a good time to freshen several aspects of your business marketing:

  • Reassess Your Target Market – Businesses deemed essential might have had a tough time keeping up with demand while other businesses had to limit or alter their services to conform to distancing. Either example likely discovered just who they catered to more now than ever. It’s a great time to think about your more practical target customer and start customizing your marketing to that demographic.
  • Adjust Social Media – If you were able to stay in business, you probably did some of your marketing through social media more than even before. Even though you might be able to go back to more open operations, don’t assume you are using your social media in the most effective way. Look at your recent successes and frustrations and adjust what platforms you use to reach your more specific customer demographic. Not all platforms reach the same audience in the same way.
  • Mobile Devise Optimization – It’s never been more important to make sure your website, ordering page or application looks good and works well on a smartphone or tablet. People in isolation learned to depend on those mobile devices more than ever, and that won’t go away now just because states are opening up.
  • Refresh Your Website There’s nothing worse than having a website that looks outdated, and thus, seems inactive. If you haven’t revamped your landing pages, worked on SEO optimization for your content or addressed the recent crisis, you have some work to do. Your website is the basis for your links and content posted on your social media platforms and ultimately your connection with followers.
Posted on June 24th, 2020 by Client Advocate Team

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