Delegate, Focus, and GROW Your Business

Recycling Your Great Content

Recycled message

It’s always a good time to take a fresh look at the content for your business website, blogs and social media posts. When trying to get your company vision or message out to your followers and customers, you might not realize how effective repetition is. How do you do that without becoming boring? You recycle previously well-written content. Not only does that reiterate your message and branding with consistency, but is, frankly, more efficient than constantly reinventing the wheel. 

Here are a few great ways to recycle your good content without losing your followers’ attention:

  • Vlogging – If the content is well researched and well-written, there’s no reason to not present it again, as long as the venue is different. How about making a video blog or “Vlog?” Seeing you present it personally with good quality audio and video, and with confidence, not only makes your followers feel closer to you, but associates you, once again, as the expert in your field. 
  • Digital Newsletters – Take one of your articles from your website or blog and send it to select customers as a “special” newsletter via your email list. You might include a special deal along with it, just to sweeten it a bit. Leave a link to related articles from elsewhere on your website to increase traffic to your site.
  • Social Media Series – Break up specially chosen longer articles or site posts into short bites for a series that can be spread over a few days or even weeks. If you use more than one social media platform for your business, chances are it’s because you are reaching different target demographics with each. If you rotate the series around more than one platform, avoid over exposure by updating facts and perhaps switch up the title focus of the article to suit the target demographic on that platform. 

If you’re a business owner who doesn’t have the time, or writing just isn’t your bag, read about how easy it is to outsource your original content, here. Whether your content is written in-house or outsourced, you can use these tips to recycle it for more use with your customers over and over again.

Posted on June 11th, 2020 by Client Advocate Team

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