Delegate, Focus, and GROW Your Business

Making Time for Content Creation

content creation

When did you last update your business blog? How long has it been since you shared compelling content on Facebook, Instagram or Twitter which created a valuable dialog with your followers? If you find yourself letting social media and web content fall to the wayside as you work to navigate the new normal and what it means for your business, you’re not alone. Many entrepreneurs and small business owners are struggling to juggle everything they’re forced to handle right now. Still, a dearth of content can have far-reaching and detrimental implications for your venture.

How a Lack of Content Hurts Your Business

Online content planning entails more than just setting up an automated post schedule for your social media accounts. Your blog is another valuable tool at your disposal, and one you may not be utilizing to its full potential.

First and foremost, your blog allows you to position yourself as an authoritative voice in your field. Whether you sell artisan pickles online or run a small-town dental practice, a blog drives traffic but it also gives you a chance to set yourself up as an expert in your industry. Good blog content, properly optimized and posted often, also has a positive impact on your local search engine rankings. When people search for businesses like yours in the region, you want your listing to pop up first. A steady stream of great content not only keeps readers engaged and boosts confidence; it also helps you get more eyes from a simple Google search.

As more people than ever are getting their social fix from the internet and turning to online solutions for even in-person problems, it becomes increasingly important for businesses to tailor a new approach. You want to make sure everyone is able to find you, knows what your business is all about and how you alone can help them meet a specific area of need. With regular blog and social media posts, you can boost engagement and get the attention of new customers. Ignoring your content creation schedule means not only lost sales from all the prospective buyers who can’t find you; it also means losing the attention of any following you have been able to build.

How to Optimize Content Creation in Today’s World

We live in a very different world than we did even just one year ago, and many of the old rules no longer apply. This is especially true for business owners and entrepreneurs, which have been forced to rethink entire business models on the fly.

You may not personally have time to write the perfect blog or social post every day. If you’re running a shoestring staff due to cutbacks and furloughs, you may also not have the labor pool to delegate the task. This is where a virtual assistant who specializes in content creation can make all the difference. You’re able to focus on the things only you can manage without bringing in additional full-time staff just for online management.

With a solid content creation plan of attack, you can boost sales and visibility in one fell swoop.

Posted on August 26th, 2020 by Client Advocate Team

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