Delegate, Focus, and GROW Your Business

Keeping Your Audience Engaged in the Age of Social Distancing

age distancing

No matter what kind of goods or services your business provides, maintaining customer engagement is key to success. In the age of social distancing, though, how do you keep the attention of the crowd? 

With ongoing quarantines, shut-downs and a general focus on social distancing, Facebook and Instagram usage has surged up to 40%. This means your followers are spending more time on social media than ever before; are you reaching out to engage with them through this surge?

Why You Should Be Making Time for Social Media

Right now, you may be trying to figure out how to completely rework your business model just to survive the seismic shift in how people work, spend and shop. You may have been forced to abandon an entire schedule of posts as the pandemic progresses, while also focusing on how to stay afloat. Carving out more time to hone your social media approach can feel daunting, but it’s also necessary. 

At the same time, taking a “business as usual” approach to online engagement can come across as tone-deaf or unconcerned, especially as tensions and anxieties alike are at an all-time high. Boosting engagement can feel like threading a needle; this is especially daunting when there are so many other pressing issues to address. For businesses on a forced hiatus or who have slashed their business models considerably to weather the pandemic responsibly, you may not even have anything to promote.

This is a great time to share content which aligns with the values of your own brand. This not only helps you keep everyone’s attention, but also lets everyone know you are still toughing things out and waiting to bring your service menu back at the first safe opportunity. 

A More Efficient Approach to Social Media

You have enough on your plate. Dealing with an ever-changing social media climate subject to the whims of each breaking headline is difficult. While you may have downsized staff, a virtual assistant can be a tremendous help when it comes to socials. You are able to focus on all the other pressing items on your to-do list, without worrying about if you’ve made enough posts or wracking your brain to come up with fresh content. 

While it may not feel like it right now, this pandemic will eventually end. When it does, some things will go back to normal but others may be irrevocably changed. Staying in your followers’ feeds and maintaining their attention will help you weather this storm, making it easier to bounce back when COVID-19 is behind us all. 

Posted on August 19th, 2020 by Client Advocate Team

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