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10 Reasons Why Blogs Are Still Essential for Businesses

blog business

As businesses focus on social media mastery, blogs are an often-overlooked marketing tool. Despite an insistence that blogging is dead and scrolling feeds are the new frontier of marketing, blogs are still a relevant and effective tool for businesses. Find out why you should be focusing more on blog content, and how you can easily incorporate it into your overall marketing strategy.

  1. Search Engine Optimization – No matter how meticulously crafted your social media feeds may be, they still provide very little in terms of lead generation for those seeking out a product or service you provide. Your social media presence captures the interest of your followers and anyone who sees a targeted sponsored post, but it doesn’t pull in people Googling a solution to their needs. A regularly updated blog optimized for search engines does more than provide content; it increases your search ranking so you’re easier for people who don’t know your brand to find.
  2. Expert Positioning – Social media is short, snappy and designed to be digested in small bites. Your business blog gives you an outlet to establish yourself as an expert in your field with more space to showcase your knowledge. Establishing yourself as an authoritative voice is much more easily accomplished with a well-crafted blog post than 240 characters.
  3. Building an Online Presence – Consumers want to know they’re working with or purchasing from a legitimate business. A robust and healthy online presence gives you more legitimacy, reinforcing to buyers that you are an established, thriving and reputable business with a sizable online footprint. 
  4. Establishing Credibility and Trust – Skimming through a well-crafted business blog, potential customers see a credible presence providing information they need or want. High-quality content fosters not only credibility for your brand but also a certain level of trust. The more people trust you, the more likely they are to seek out your goods or services. 
  5. Customer Engagement – A great blog post can start a conversation in the comments section, but it can also provide some valuable content for social media engagement. Share a link to a blog post on your brand’s Facebook page or tweet about it, and you’re keeping your customers engaged with fresh, compelling content. 
  6. Providing an Incentive to Buy – Why does anyone need the service you’re providing or the product you’re selling? You could sum it up in two sentences on Twitter, but how much would you be leaving unsaid? A blog lets you illustrate all the advantages to what you’re selling, giving customers a detailed incentive to buy.
  7. Added Value for Website Visitors – A potential customer makes their way to your website; what do they find? A sparse site with little more than your brand and a vague mission statement, or a trove of compelling information? Adding a blog to your website gives anyone who finds it not only a reason to keep reading, but also tips, tricks and information relevant to your brand. 
  8. Marketing Data – Social media metrics are only part of the picture. A blog allows you to analyze the bigger picture, seeing which topics your readers interact with and what resonates. When you know which types of content generate the most attention, you’re able to tailor future content and marketing efforts more effectively.
  9. Internal Linking – Blogging drives up your search engine ranking on its own, but linking to your own website can be a separate boost because it reduces your bounce rate. The more time people spend on your site the better when it comes to rankings.
  10. Reinforcing Brand Identity – Consumers aren’t always purchasing goods and services specifically as much as they’re buying into a brand that resonates with them on a personal level. Gone are the days of sanitized, carefully neutral branding; it’s now important to set yourself apart from the pack and to signal core beliefs. A blog gives you the space to do just that, reinforcing a cohesive brand identity.

 Starting and maintaining a blog means you have access to a potentially invaluable marketing tool, but it can also be a time-consuming enterprise. You don’t have to divert your attention from building your brand to maintain a blog, though; this is something you can outsource with ease. How much could a blog do for your business?

Posted on September 30th, 2020 by Client Advocate Team

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