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Promoting Events in the Age of Social Distancing


If events and gatherings are your bread and butter, then you already know just how difficult it can be to stay afloat in the era of quarantine. While large, in-person gatherings may not be safe for the foreseeable future, that doesn’t mean you’re out of luck completely. Promoting events can still be part of the COVID-era business model, it just requires a little bit of creative maneuvering.

Making the Switch to Digital: Can Your Live Events Transition to the Web?

Some of the most successful influencers, live event managers and performers have learned to blaze an all-digital trail as the pandemic brings in-person experiences to a grinding halt. Take a look at those who have built their brands on face-to-face engagement continue to thrive and see if any of their tactics can be adopted in your own line of work. Can a hybrid-online or fully virtual event hit the same notes your customer base expects from a live experience? 

Most of the time, it is possible to provide if not the intended experience, at least a reasonable representation of your pre-pandemic plans. Instead of seeing virtual events as inherently limiting, start exploring tools and systems you may not even be aware of right now which can elevate the experience. In some cases, pivoting to an all-digital or hybrid-digital event can actually open more doors of opportunity. Overhead costs for catering, venue rental, staffing and other on-site necessities are suddenly eliminated; your return on investment can be significantly higher. 

Another major perk of digital events is the increased attendance potential. Live events can only be as big as their venue. Participants often must travel to reach a live event, but virtual ones mean that travel complications and accommodations are no longer a barrier to entry just like venue capacity is no longer a hindrance.

Forging a New Path in Online Events Management

Though it doesn’t always feel like there is an end in sight, the pandemic era will not last forever. When it ends, event-dependent professionals who learn to navigate online spaces will find themselves in a better position. This is especially true for those who outsourced their most pressing logistical concerns by partnering with professionals who understand the ins and outs of online events. Embracing virtual events and learning the tools of the trade can pay off in spades, now and after the health crisis ends. 

Posted on October 28th, 2020 by Client Advocate Team

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