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Social Media in 2021 Blog

social media

No one could have predicted the events of 2020. Let alone the surge in social media usage as the nation turned to many different platforms to stay connected. In March, as countries implemented stay-at-home orders due to the global pandemic. Statista reported a 21% uptick in monthly social media usage.

Social media has now taken on a greater significance for businesses. Many marketers are revitalizing everything from brand purpose to content strategy and everything in between. The 2021 Hootsuite Social Trends report notes that: “The smartest brands will understand where they fit into customers’ lives on social media, and they’ll find creative ways of fitting into the conversation.”

As we look to 2021, here are three major trends to to follow in regards to social media:

Video Isn’t Going Anywhere

In fact, with your audience spending time safely at home and consuming more content than ever, video is at an all-time high. But what form of video should you focus on? Live weekly videos are proving to be the most popular way to connect showing an upward spike of 50% predicted for 2021. The rise of virtual events and meetings proved to most businesses that live video resulted in higher attendance and more participation. So it is time to get yourself camera ready and share your passion with the world!

Authenticity Takes Center Stage

In 2021, now is the time to level up your content in terms of human connection. Your message will need to continue to build trust by becoming less about sales and more about conversation. It is for this exact reason that “stories” have shown a rise in popularity on every platform, giving your audience insight about you and your business. Never before has ensuring your audience obtains true value from your brand has meant so much. So dig deep and share your purpose with your audience! 

The Rise of Community

With the increased use of social media by users and marketers alike, it is no wonder that all the feeds are flooded with noise. You may have noticed that your posts have been suffering from lack of organic reach? There was an increase in the use of private groups and memberships over the last year. Many are looking to customize their social media experience. This trend is predicted to continue well into 2021. As your audience seeks the familiar sense of community online that is missing in their lives. So if it has been your dream to be the leader of your own community, now is the perfect time to create one!

These three major trends will help you determine what direction your business should take in terms of social media. But, it’s definitely is not a complete list. Over the next 12 months, it will be imperative to generate quality content. Revisit your strategy often to ensure it is effective. If you are a business owner who may find this task daunting, you are not alone. At Contemporary Virtual Assistance, we have virtual assistants who specialize in social media marketing that can help you every step of the way! 

Posted on January 22nd, 2021 by Client Advocate Team

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