Delegate, Focus, and GROW Your Business

Making a Better Social Media Presence Your New Year’s Resolution

social media

When one year ends and a new one begins. Taking stock of what went right and what went wrong in the name of self-improvement is quite common. While most new year’s resolutions are abandoned in a matter of weeks, here’s one you should aim to keep: improving your social media presence. The right management system will keep new customers coming in, old customers coming back and everyone engaged.

How to Up Your Social Media Game without Upping Your Stress Level

No matter how adept you are at navigating your personal social media accounts. Taking sole responsibility for your entire brand presence across multiple platforms can be a full-time job in itself. As a business owner or entrepreneur, you have a host of responsibilities to manage. Every minute you spend on crafting the perfect set of 240 words or applying the perfect filter to a photo is a minute you can’t spend on your own area of specialization. 

Hiring a designated marketing person can definitely take the responsibility of posts and pictures off your plate. But, if you’re a solopreneur, that means learning to deal with no small amount of red tape. Benefits, payroll, taxes, and HR concerns are major responsibilities. This is part of why hiring your first employee is such a huge milestone. You don’t have to choose between spreading yourself thin while wearing too many hats or letting important tasks fall to the wayside.  

The Benefits of Outsourcing

Letting go of responsibilities and delegating tasks don’t often come naturally to small business owners or entrepreneurs used to making it on their own. When it comes to social media management, however, outsourcing is almost always your best bet.

Working with a professional virtual assistant who specializes in making brands look good and helping them grow on social media gives you the best of both worlds. You’re able to work closely with someone you can trust to boost engagement and sales without incurring the expense and headache of hiring. While your socials thrive, you’re able to focus on cranking out new content, new products. All the things you do to keep the business running. It’s like having more hours in the day without sacrificing sleep or personal time. All while your business profile continues to rise. 

Social media can be a make-or-break situation for so many brands. With the right support in your corner, you can thrive in an increasingly connected society.

Posted on January 5th, 2021 by Client Advocate Team

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