Delegate, Focus, and GROW Your Business

Self-Made Entrepreneur: How Trying to Be a Jack-of-All-Trades Can Hold You Back from Success

self-made entrepreneur

The image of a self-made entrepreneur is a popular one, but it perpetuates a myth that simply isn’t true for the vast majority of small business owners. In most cases, people establish a business venture built around their unique skills or talents, not their ability to ace all the tasks associated with business management. As your venture grows, so do the demands in two key areas: administrative and support work, and furthering your unique vision. 

The truth is, an ability to successfully delegate is far more beneficial than being capable of keeping several plates spinning. Your unique vision and ideas are the driving force behind growth. Not your ability to simultaneously manage accounting, marketing, and customer service. For this reason, the absolute best investments you can make are those which allow you more time to do what you do best. 

Why Investing in Yourself is Investing in Your Business

No successful venture is powered by a single entrepreneur. Every successful venture is built upon a unique idea, approach, or service devised by that entrepreneur. You need to be able to continue exploring the things that set you apart from the competition. Putting the right people in the right places to support your growth. When you invest in yourself, you’re investing in the very foundation of your business model. Its future evolution and creating an ecosystem powered by the successful delegation of vital but unrelated tasks.

You don’t need to be the leading expert in writing blogs and social media posts. But, you do need those tasks to be executed effectively. Learning to handle them yourself, along with all the other backend tasks means you’re self-sufficient. And, also never quite capable of reaching your ultimate potential. In the end, you are limited by the number of available hours in the day and human fallibility; forever stuck at the plateau where the two limitations intersect. Investing in things that allow you to dedicate more hours to the product you’re offering, increase your capacity to expand, and improve upon that product, along with your earning potential.

Effective and Efficient Delegation for the Self-Made Entrepreneur

Hiring a dedicated staff is a full-time job on its own, and an expensive one to boot. When you hire skilled workers it creates a negative hit to staffing flexibility, too. Your social media ace isn’t equipped and shouldn’t be expected to handle administrative tasks. For example, under a traditional staffing system, your needs are dynamic but your ability to meet them is static. During a big marketing push, you’ll have different needs than if you’re trying to juggle an unexpected and dramatic uptick in demand. Working with virtual assistant services means you’ll always have access to exactly the talent pool you need when you need it. Even if the nature of the work changes from one month to the next. You’ll be able to focus on overseeing the next era of growth for your venture.

Posted on April 27th, 2021 by Client Advocate Team

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