Delegate, Focus, and GROW Your Business

Why Your Social Media Strategy isn’t Working

social media

There are some people who seem to have an inherent understanding of maximizing their social media presence. For the rest of us, social media can be a singular source of stress and anxiety. This can be particularly true for small business owners and entrepreneurs. No matter how revolutionary your products or services, your social media strategy can feel very “make or break” for your brand. The stakes are quite high, especially for those to whom curating an immaculate feed doesn’t come naturally. 

The truth is, most small businesses aren’t making the most out of their social media. Reach and it can have a significant impact on overall growth. 

How Entrepreneurship Can Hold You Back on Social Media

Social media management is both an art and a science. There are quantifiable metrics and goals to reach. But, doing so requires a very human touch and a knack for communication. Properly managed, it can be a full-time job in and of itself. This means that even if you are an ace influencer, there are still a finite number of hours in the day. You can either focus that energy on your feed, or on the goods and services you’re offering. 

Most people don’t have influencer-level skills, though and, it’s not necessary to acquire them in order to craft a more effective social media strategy. Often, social media outreach for solo entrepreneurs consists of random bursts of activity followed by lengthy silence as demand on your attention waxes and wanes. This inconsistent approach does not help you boost engagement on a meaningful level and can often work against you in terms of visibility. In the end, you’re working in two areas but not able to give either your undivided attention and everything suffers. It’s far better to set your sights on the reason you launched your venture in the first place. Handing the keys to the social media-mobile to a pro.

How Outsourcing Social Media can Springboard Your Brand to Success

Entrepreneurs build their businesses around ideas, and the successful execution of those ideas. Meeting a need, filling a space in the market and fostering growth are the foundation of any small business. Marketing is part of fostering growth, but it’s a part that can be delegated easily to a qualified assistant. You need to be able to oversee operations in the here and now while also keeping an eye to the future, not pouring your valuable time into generating the views and clicks you need to build a customer base. 

You can hire a marketing employee, taking on all the related responsibility and expense, or you can skip the crash course in human resources and outsource to a virtual assistant. In either case, you’re putting your attention where it most needs to be without sacrificing the potential for standout status on social media for better results across the board.

Posted on April 6th, 2021 by Client Advocate Team

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