Delegate, Focus, and GROW Your Business

The Importance Of Website Maintenance

If you own a business today, then you already know the importance of having a website, but what about it’s maintenance? Websites need routine maintenance to ensure that all of the components are working in an effective manner. Without proper maintenance, chances are high that you are losing valuable customers which effects your business’ bottom line.

Here are our top reasons why website maintenance is important for your business.

Providing The Best User Experience

Engage customers to stay on your website longer by constantly improving your website’s ease of use. Keeping the theme of your website updated will ensure that it will display properly on new versions of web browsers and mobile devices. Same goes for keeping all of the links, contact information and social media icons up to date. This will ensure that all of the relevant information a customer will need is right at their fingertips.

    The content on your website can also quickly overwhelm a new visitor if there is an extensive amount of written words or hard to navigate format. In this instance, simplicity is key when it comes to providing the best user experience. Encourage your customers to spend more time on the website by having concise content with an easy to navigate format. A regular update of relevant content not only makes your website more interesting, it will also help your site rank higher in searches.

Providing Top Search Engine Results

If you want to rank higher in search engine rankings then you need to regularly update your website and its content. If you are currently ranking below your competition, it is because websites with older content or older “if-modified-since” HTTP headers are automatically pushed down the list. Use this as a chance to review your use of keywords to determine if they are still relevant to your audience and industry. This will increase the probability of conversion and lead generation as well.

    Furthermore, the type of device a customer searches from can effect search engine results. This means if your website is not smartphone or tablet friendly, then you may not appear in the search results AT ALL. The chances of this happening are very high if you have postponed website maintenance for the past few years.

Providing The Best Brand Image

A poorly maintained website can have a multitude of negative effects on brand image. A website wrought with errors or dead pages can cause customers to lose trust in your brand. This will ultimately decrease your brand awareness overtime. Proper website maintenance will ensure that grammar/spelling mistakes and broken links are fixed as quickly as possible.

    Additionally, lack of maintenance can cause a potential customer to choose to work with a competitor over your brand. The last thing potential customers want to see are photos or pricing that are months (or even years!) old. Your new audience can tell if your website is not maintained no matter how aesthetically pleasing it may be. 

So, take a look at your website and think about the last time that you updated it. If you can’t remember (or it’s been more than two to three years), then it is time to do some major updating! If this isn’t a skill in your wheelhouse, you should delegate the task to one of our experienced virtual assistants. A virtual assistant will save you time by effectively updating your website with a new set of eyes.

Posted on May 14th, 2021 by Client Advocate Team

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